Sarah Penney, Author at Nexus Education

The author

Sarah Penney

Sarah is an experienced freelance digital marketer and is currently a Senior Lecturer in Digital Marketing at Manchester Metropolitan University. She held the position of Education Lead for the departments of "Marketing, Retail and Tourism" and "Marketing, International Business and Tourism" where she was responsible for overseeing education elements of the department and KPI's such as (but not limited to) NSS, awarding gaps, diversity of portfolio and Graduate Outcomes. She developed and launched the first Digital Marketer Degree Apprenticeship in the country, working with industry experts and the apprenticeship standard, aiming to help fill the digital skills gap in this area. She teaches on a number of marketing, business technology, sports marketing/management and business courses and is currently researching how universities can help address the awarding gaps, freedom of speech, digital literacy issues and wider digital pedagogy in HE.

https://www.mmu.ac.uk/staff/profile/sarah-penney